Founded by Rhi Lennon-Smith, Minimus a slow fashion brand making clothes that encourage kids and adults to put their technology down in favour of using their creative imaginations – empowering them to freely express themselves and explore their true potential.

“Every child is an artist. The problem is how to remain an artist once they grow up.”
– Picasso

Made for memories

As a child, when Rhi pulled on her boilersuit, she became whatever she wanted to be – she embraced her individuality, freedom and imagination. This experience has become our philosophy. Be yourself, be independent, follow your passion and allow yourself to dream.

The thing is, life is complicated. There are unexpected highs and crazy lows but every experience shapes us. At Minimus, we believe that you should be free from comparison, and able to explore your own path. That whatever your age, there’s a free spirit in all of us.

Made for play

We’re all about the boilersuit. It’s our hero piece – a blank canvas with unlimited possibilities. Ready to customise with every adventure and whatever glittering magic life brings your way. It represents life, creativity and the freedom for the wearer to colour outside the lines and create whatever causes a revolution in their heart.

“Life is a great big canvas; throw all the paint you can at it.”
– Danny Kaye

Celebrate who you are by customising your boilersuit with the Minimus badge or badges that represent you best. Or the power animal you’d like to embody most. Will it be the wild wolf, fierce cobra, bright hummingbird, brave lion, or original octopus?

Our badges, your inspiration. The world, your playground. 

Made for the mind

Our philosophy is fun. We believe in the power of creativity and play and the positive impact it has on mental health. 

Mental health and wellbeing are very important to all of us here at Minimus. For every item sold a donation will be given to the mental health initiative, Heads Together, a mental health programme of The Royal Foundation (registered charity number 11320480 )

Made to sustain

We work hard at making our products sustainable. Want to find out more about our care and craft? Head here.

Made responsibly, in Italy

They look good too. Made in Italy from 100% organic cotton, our boilersuits are dyed and washed using an artisanal method, which makes each one ever so slightly different from the last. They’re beautifully tailored by our design team for a flattering fit, and are crafted down to the last detail to withstand all kinds of exciting adventures.

Unlock the door to your imagination, and join us on an amazing journey.