1.    ABOUT US

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from houseofminimus.com (our“Site”).

Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

By using the www.houseofminimus.com website and/or ordering products from our site, you agree to the terms of this Privacy Policy and consent to the collection, use and the disclosure of your information by House of Minimus on the terms described in this policy.

You must be at least 14 years old to use our Site.

2. PERSONAL INFORMATION WE MAY COLLECT FROM YOU

We automatically collect certain information about your device when you visit our Site, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device (Device Information). Additionally, we collect information about the individual web pages or products that you view and information about how you interact with the Site.

The following technologies are used to collect Device Information:

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org. 

- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. 

- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, PayPal), email address, and phone number (“Order Information”).

Device Information and Order Information are referred to collectively as Personal Information in this Privacy Policy.

3. HOW DO WE USE YOUR PERSONAL INFORMATION? 

We use the Order Information that we collect to fulfill any orders placed through our Site (including processing your payment information, organising the dispatch of your order, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to: 

- Communicate with you; 

- Screen our orders for potential risk or fraud; and 

- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to analyze, profile and monitor customer patterns in order to better understand the interests and preferences of our customers and improve and optimize our Site, products and services. We may also use the device information collected for retargeting and advertising campaigns via carefully selected third parties.

4. RECEIVING AND UNSUBSCRIBING TO HOUSE OF MINIMUS UPDATES

We can only send you House of Minimus updates about our products, services and events with your consent. If you have provided your consent, you can withdraw it at any time by clicking the unsubscribe link at the bottom of any of our marketing emails or by emailing us directly at help@houseofminimus.com.

5. WHO WE SHARE YOUR PERSONAL INFORMATION WITH

We share your Personal Information with selected service providers to help us use your Personal Information, as described above. For example, we use a third party provider, Shopify, to operate our online store – you can read about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

We use Google Analytics to help us understand how our customers use the Site -- you can read about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Our newsletter is delivered through Mailchimp. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter. For more information, please see MailChimp’s privacy notice. Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

6. BEHAVIOURAL ADVERTISING 

We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. To learn more about how targeted advertising works, please visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

To opt out of targeted advertising, please follow the links below: 

- Facebook: https://www.facebook.com/settings/?tab=ads 

- Google: https://www.google.com/settings/ads/anonymous 

- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

7. DO NOT TRACK 

We do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

8. YOUR RIGHTS 

You have the right to access personal information we hold about you and to to ask to amend, limit or delete your personal information, or ask for a copy of the personal information you gave us. If you would like to exercise this right, please contact us by emailing help@houseofminimus.com or writing to House of Minimus Limited, 41 High Street, Highworth, Swindon SN6 7BG, United Kingdom.

Additionally, if you are a European resident, please note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

9. DATA RETENTION 

We will maintain your Order Information for our records unless and until you ask us to delete this information.  Your information we use for marketing purposes will be kept with us until you notify us that you no longer wish to receive this information.

10. CHANGES TO THE PRIVACY POLICY

We reserve the right, in our sole discretion, to modify, alter or otherwise update this policy at any time and you agree to be bound by such modifications, alterations or updates. If we make any material changes to this Privacy Policy we will notify you before they take effect either through the Site or by sending you a notification. Any such material changes will only apply to personal information collected after the revised Privacy Policy took effect.